Houston SMB Outreach

// problem

A go-to-market initiative targeting small and medium businesses in the Houston metro area. Identifying qualified prospects in a saturated market required a repeatable outreach system with scoring criteria and a multi-touch email sequence that could convert cold leads without a dedicated sales team.

// solution

Developed a prospect scoring model to evaluate 42 businesses across industry fit, web presence quality, and growth signals. Designed a 3-touch email sequence with personalized value propositions. Built a pricing model and revenue projection framework to prioritize high-value opportunities.

// results

Identified 9 hot leads from the initial 42-prospect pipeline. Established a repeatable scoring and outreach system with revenue projections that informed service packaging and pricing strategy.

// architecture

flowchart LR
  DS["Data Sources<br/>Google · LinkedIn · Clutch"] --> PS["Prospect Scoring<br/>42 businesses"]
  PS --> S1[Industry Fit]
  PS --> S2[Web Presence Quality]
  PS --> S3[Growth Signals]
  S1 --> RANK[Weighted Rank]
  S2 --> RANK
  S3 --> RANK
  RANK --> SEQ[3-Touch Email Sequence]
  SEQ --> T1[Touch 1: Value Hook]
  SEQ --> T2[Touch 2: Case Study]
  SEQ --> T3[Touch 3: Direct Ask]
  T1 --> REV[Revenue Projection Model]
  T2 --> REV
  T3 --> REV
  REV --> HOT[9 Hot Leads Qualified]