// services

Architecture, builds, and the care that keeps them running.

One ladder, three stages. Advise to map the right move, build to ship the system, run to keep it fast and secure. Every engagement is a productized deliverable with a clear outcome, timeline, and price before you commit a dollar. If none of them quite fits, grab a 30-minute call and we'll scope one that does.

// the promise

Fixed scope, fixed price. If something we agreed was in scope isn't right at launch, I make it right, no change order and no clock. Every build includes the first month of Care, and the Care Plan stays month to month, cancel anytime.

// advise

Strategy and decision documents. You get the thinking, the trade-offs, and a plan your team can build against.

00 3-5 days

Site & Stack Teardown

The low-risk way to see exactly what's holding your site back, before you commit to anything bigger.

// outcome

A focused teardown of your site and stack: the speed, SEO, conversion, and architecture issues costing you traffic and leads, ranked by impact, with the specific fixes that matter most. Yours to keep, whether you build with me or not.

// shipped

Built on the same audit method I ran across 3,489 pages of enterprise MarTech, compressed into a focused teardown for your site.

// for who

Anyone unsure whether their site needs a tune-up or a rebuild, who wants a straight answer before spending real money.

// deliverables

  • A written teardown of your site and stack
  • Core Web Vitals, SEO, conversion, and mobile review
  • Prioritized fix list ranked by impact vs. effort
  • The honest verdict: tune what you have, or replatform
  • A clear recommended next step, no obligation

// process

  1. 01 Send your URL + goals
  2. 02 I audit your site
  3. 03 You get the written teardown + fix list
  4. 04 Optional: book a call to go deeper
01 1-2 weeks

Architecture Review

For teams who need a second set of senior eyes before writing a single line of code.

// outcome

A written architecture decision record (ADR) with platform recommendations, risk register, and a prioritized sequencing plan you can take to your engineering team or a build partner.

// for who

Founders, CTOs, or Heads of Marketing about to commission a new platform, replatform, or multi-region rollout.

// deliverables

  • Stack evaluation across 3-5 candidate platforms
  • Architecture decision record with trade-offs documented
  • Data model and integration sketch (CMS, forms, payments, email)
  • Risk register with mitigation paths
  • 90-minute walkthrough call + Q&A

// process

  1. 01 Discovery call (60 min)
  2. 02 Async review of current systems
  3. 03 Decision document drafted
  4. 04 Walkthrough + revision
most requested
02 2-3 weeks

CMS & MarTech Audit

The audit I ran for an enterprise SaaS client - 3,489 pages, 5 languages, 36 CMS collections - productized.

// outcome

A full inventory of your web + marketing stack, gap analysis, and a prioritized punch list of fixes ranked by revenue impact. Built from real crawl data, not a checklist template.

// for who

Marketing ops leaders who inherited a system they didn't build - or teams drowning in MarTech tools with no source of truth.

// deliverables

  • Full Playwright crawl (up to 2,500 pages)
  • MarTech stack inventory (analytics, forms, tracking, email, CRM)
  • CMS schema audit (collections, fields, relationships)
  • Core Web Vitals + INP benchmark per template
  • Prioritized fix list with effort/impact scoring
  • Executive summary + technical appendix

// process

  1. 01 Kickoff + access handoff
  2. 02 Automated crawl + manual audit
  3. 03 Findings synthesis
  4. 04 Delivery call + handoff
03 3-4 weeks

Migration Strategy

For replatforms where getting the cutover wrong kills traffic, revenue, or trust.

// outcome

A weighted scoring model that tiers your existing content into migrate / review / redirect, a full 301 redirect map, a target-platform schema design, and a build-ready spec your engineering team can execute against.

// for who

Teams moving off WordPress, Webflow, custom stacks, or between CMS platforms with SEO equity at stake.

// deliverables

  • Everything in the CMS & MarTech Audit
  • Page-level scoring model (GSC + analytics weighted)
  • Tiered content plan: migrate / review / redirect
  • Full 301 redirect map (canonical + legacy)
  • Target-platform schema design
  • Phased cutover timeline with rollback plan
  • Build-ready technical spec

// process

  1. 01 Audit (Package 02)
  2. 02 Scoring model calibration
  3. 03 Schema + redirect design
  4. 04 Cutover plan + handoff

// build

Shipped product. One accountable owner from design through launch, sized to where you are now.

04 2-3 weeks

Launch System

For when your site looks like you built it yourself, because you did.

// outcome

A fast, professional, accessible site you own outright, shipped in weeks. Built on the same stack as the enterprise work, sized to what you actually need.

// shipped

alissaandassociates.com - a professional services site, designed, built, and launched on its own domain.

// for who

Solo professionals and small businesses replacing a DIY or template site that is not bringing in work.

// deliverables

  • 3-5 page Astro + Cloudflare build
  • Mobile-first, accessibility baseline
  • On-page SEO + analytics
  • Contact + lead capture
  • Hosting on the studio stack
  • One revision round
  • First month of Care included

// process

  1. 01 Discovery call
  2. 02 Design + build
  3. 03 Review + revision
  4. 04 Launch + handoff
recommended
05 4-6 weeks

Growth System

A site your team runs, not one you wait on a developer to change.

// outcome

A CMS-driven site engineered to perform and convert, wired to the tools you already use, that grows with you instead of holding you back.

// shipped

aa-ma.org - a member portal, admin dashboard, payments, and automated communications for a marketing nonprofit, security-hardened with CSP and Turnstile. Live and in use.

// for who

Growing teams and mission-driven organizations that have outgrown their current site and are tired of paying for every small change.

// deliverables

  • Everything in Launch
  • Sanity CMS with content modeling around how you work
  • Core Web Vitals engineering
  • Structured technical SEO
  • Integrations: forms, Stripe, email and MarTech
  • Platform migration if needed
  • First month of Care included

// process

  1. 01 Discovery + scope
  2. 02 Architecture + content model
  3. 03 Build in sprints
  4. 04 Launch + team training
06 Scoped per project

Platform System

When a brochure site with a donate button bolted on is not enough.

// outcome

A custom web platform that runs a core part of your operation: memberships, payments, search, automation. Architected, built, deployed, and documented by one accountable owner.

// shipped

The Pulse Awards platform - public submissions, Stripe payments, judge scoring rubrics, a 7-section admin dashboard, and automated email across the submission lifecycle. Architected, built, and deployed solo. Live at thepulseawards.org.

// for who

Established organizations that need more than marketing: member portals, gated content, subscriptions, complex migrations.

// deliverables

  • Everything in Growth
  • Custom application work (member portals, check-in, gated content)
  • Stripe subscriptions
  • Algolia search
  • Automation pipelines
  • Complex migrations
  • Defined SLA

// process

  1. 01 Architecture Review (Package 01)
  2. 02 Fixed-scope SOW
  3. 03 Phased build
  4. 04 Launch + operations guide

// run

What keeps a finished build fast and secure after launch, so you never think about the engine.

07 recurring

Care Plan

Your system stays fast, secure, and current. You never touch the engine.

// includes

  • Hosting + uptime monitoring
  • Security + dependency updates
  • Backups
  • Small content + edit requests
  • Performance checks
  • Priority support
08 recurring

Growth Retainer

For organizations that don't just want their site maintained, they want it to keep getting better.

// includes

  • A monthly block of senior growth work
  • SEO + content operations
  • Conversion optimization + iteration
  • Performance + Core Web Vitals tuning
  • New pages, features, and campaigns as needed
  • Monthly priorities call + reporting

// faq

Common questions

What's the cheapest way to start working with you?

The Site & Stack Teardown, $197. Send your URL and goals, and I record a focused teardown of what's costing you traffic and leads, with a prioritized fix list and a straight answer on whether to tune what you have or rebuild. It's credited toward any build, so if we go further it effectively costs nothing.

Do I need to pick one package, or can we combine?

Most engagements start with an Architecture Review and expand from there. Package 02 and 03 are discount-bundled when booked together. Platform builds always begin with an Architecture Review; I don't build what hasn't been designed. Launch and Growth can start from a brief or a Review.

What's the difference between advisory and a build?

Advisory gives you strategy and decision documents: the architecture, the audit, the migration plan your team can act on. A build is shipped product: I design, build, deploy, and hand over a working system. Advise to know what to do, build to have it done.

Do you offer ongoing maintenance?

Every build includes the first month of the Care Plan, then it continues from $175/month: hosting, updates, backups, monitoring, and small edits, so the system stays fast and secure without you thinking about it.

What's the difference between the Care Plan and the Growth Retainer?

Care keeps a finished build fast and secure: hosting, updates, backups, small edits. The Growth Retainer is active forward motion: SEO, content, conversion work, and new features, for organizations that want the site compounding, not just maintained.

Why fixed-scope instead of hourly?

Hourly incentivizes me to drag things out. Fixed-scope incentivizes me to ship. You get a clear deliverable, a clear price, and a clear timeline. If scope changes, we write a change order - transparently.

What tech stacks do you work in?

Astro, Next.js, Sanity, Webflow Enterprise, WordPress, Cloudflare, Vercel, Hostinger, Stripe, Resend, Pardot, HubSpot, GTM, GA4, Playwright. I'll recommend the right stack for your use case - not the one I like most.

Do you work with agencies or only direct?

Both. Agencies bring me in for architecture, migration, or technical SEO engagements their in-house team doesn't cover. White-labeled reports available.

What if I just need a quick call to figure out what I need?

Book a 30-minute discovery call on the contact page. No charge, no pitch - I'll tell you what I think the right next step is, even if it's not hiring me.

Not sure which package fits?

Book a 30-minute discovery call. No charge, no pitch. I'll tell you what the right next step is, even if it's not hiring me.

Book a discovery call

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