// private practices
People choose a practice before they choose a service.
Therapy, coaching, and hands-on care all sell the same thing first: the sense that the person on the other end will understand. A site for a practice has to do that work before it ever asks for a booking.
// what practices actually run into
Trust has to happen before the booking
Nobody books a first appointment because a site loaded quickly. They book because they understood what happens next and felt like the person on the other end would get it. That is a content and structure problem long before it is a design problem.
Two audiences, one homepage
A parent researching for a teenager and an adult looking for themselves want different things from the same practice. Blend them into one message and you lose both. They need separate tracks that are still reachable from the same front door.
The booking gap
Most practice sites end at a contact form, which means every enquiry becomes an admin task. Routing calls to action into the scheduling system you already use turns an enquiry into an appointment without anyone chasing it.
Content you cannot maintain
Practices accumulate knowledge, guides, FAQs, condition explanations, and it is the most valuable material you have for someone deciding whether to call. It only works if you can publish it yourself, without breaking the layout.
// this is for you if
- Someone lands on your site in pain, in a hard moment, or on behalf of a child, and needs to understand what you do before they can decide to trust you.
- You offer more than one thing - therapy and coaching, adults and children - and a single blended pitch is serving neither.
- Enquiries arrive as emails somebody has to chase instead of arriving as booked appointments.
- You want to write your own content without a developer, and without the design falling apart when you do.
- The site looks like every other practice site because it was built from the same template as every other practice site.
// stay where you are if
- You need a single page with your number on it. That is a genuinely good answer for some practices, and a template will do it faster and cheaper.
- You are looking for clinical or compliance advice. I build the system around your practice; the practice is yours.
- You want the cheapest quote. Fixed scope and fixed price, agreed up front, but not the lowest bid.
// practices I've already shipped
Alissa Young & Associates
alissayoung.com →A therapist and college coach whose two practices were competing for the same homepage. Now the psychotherapy and college-coaching sides sit separately but stay reachable from one front door, so a parent and a college student each land on their own track instead of a blended pitch.
- Every call to action funnels into one book-a-consultation route
- Bookings hand off to the practice's own scheduling system, so an enquiry becomes an appointment rather than an email to chase
- Structured data shipped with the build rather than retrofitted
The Backstory
thebackstory.uk →A chiropractic practice whose previous developer pushed a broken site live and left. The original was recovered first, then rebuilt around the practice's own knowledge rather than its brochure, so someone arriving in pain can find what is wrong with them before deciding to book.
- Knowledge base restructured into blogs, FAQs, and free guides, with 34 existing FAQs migrated into a searchable system
- Free guides wired to capture forms, turning clinical knowledge into lead generation
- Condition pages standardised and cross-linked, so a search for one symptom lands somewhere that addresses it
The Rooted Corner
therootedcorner.com →A therapy practice whose site worked but looked like everyone else's. Rebuilt with a warm editorial design language, typography and whitespace doing the work instead of stock imagery, so the site reflects how the practice actually feels to walk into.
- 19 files redesigned around a single editorial design language
- Sanity CMS integrated so the therapist publishes her own content
- Hosting migrated for running-cost efficiency without downtime
// how the work runs
Architecture Review
We map the practice before anyone designs anything: who arrives, what they need to understand, which services need their own track, and where booking actually lives. You leave with a plan you own, even if you build it elsewhere.
The build
Structure first, then the design language, then the content. Booking is wired into whatever scheduling or practice-management system you already run, rather than replaced with a form.
Handover
You get training and documentation, not a login and good luck. Both practices on this page publish their own content.
Care Plan
Hosting, updates, backups, monitoring, and small edits after launch, so the site stays fast and secure without becoming another thing on your list.
// common questions
Can you connect the site to our booking or practice-management system?
Yes, and that is usually the highest-value part of the build. On a recent therapy practice, every primary call to action routes into the practice's own scheduling and intake platform, so an enquiry arrives as a booked appointment instead of an email someone has to reply to. You keep whatever system your notes and calendar already live in.
We offer several services to different people. Can one site handle that?
It has to, and the mistake is blending them. A recent practice offering both psychotherapy and college coaching now runs them as separate tracks reachable from the same homepage, so a parent and a student each get language written for them rather than a compromise written for neither.
Will we be able to update it ourselves?
Yes. Both practices on this page manage their own content. The CMS is chosen so that writing a post or updating a page does not require touching code or risking the layout, and you get trained on it at handover rather than handed a password.
Our site is fine, just generic. Is that worth rebuilding for?
Sometimes, and sometimes not. If the site converts and you are booked out, leave it. It becomes worth doing when the site is actively working against you: when it reads as interchangeable in a field where people are choosing a person, not a service. That is a real cost, it is just harder to see than a broken form.
Do you handle accessibility?
It is tested during the build rather than promised afterwards. That matters more here than in most fields, because a share of the people arriving at a care practice are arriving with exactly the impairments accessibility work accounts for.
What does it cost?
Fixed scope, fixed price, agreed before you commit anything. Most engagements start with an Architecture Review, and its cost is credited toward the build if you go ahead. The full ladder and current pricing are on the services page.
// start the conversation
Is your site doing your practice justice?
Tell me about your practice and where the site gets in the way. You'll hear back within one business day, and I'll tell you the right next step, even if that's leaving it alone. Prefer to talk? book a call instead.