Enterprise Intranet Platform

problem

An enterprise B2B SaaS intranet platform serving enterprise clients globally. Following its acquisition of two other products, it inherited three brands with separate websites, inconsistent SEO strategies, a Pardot instance embedded across 3,489 pages with no documentation, and content teams operating in 5 languages without a unified process.

solution

Built a custom scoring model for one acquired-product migration: 436 pages scored on weighted unique-query and position data, tiered into migrate, review, and redirect-only. Crawled the entire Pardot infrastructure using Playwright to bypass cookie-consent walls. Developed 153 unique meta descriptions across 5 locales. Built Figma-to-Webflow Enterprise templates for unified content operations across 36 CMS collections.

results

Unified web presence across 3 acquired brands. Complete Pardot migration audit enabling marketing to plan their HubSpot transition. Documented content operations guide enabling self-service management of 36 CMS collections.