Enterprise Intranet Platform

// problem

An enterprise B2B SaaS intranet platform serving enterprise clients globally. Following its acquisition of two other products, it inherited three brands with separate websites, inconsistent SEO strategies, a Pardot instance embedded across 3,489 pages with no documentation, and content teams operating in 5 languages without a unified process.

// solution

Built a custom scoring model for one acquired-product migration: 436 pages scored on weighted unique-query and position data, tiered into migrate, review, and redirect-only. Crawled the entire Pardot infrastructure using Playwright to bypass cookie-consent walls. Developed 153 unique meta descriptions across 5 locales. Built Figma-to-Webflow Enterprise templates for unified content operations across 36 CMS collections.

// results

Unified web presence across 3 acquired brands. Complete Pardot migration audit enabling marketing to plan their HubSpot transition. Documented content operations guide enabling self-service management of 36 CMS collections.